A Childhood in Hawaii
Luana's founder, Kimia, was born in Waimea on the Big Island of Hawaii. Her childhood in Hawaii exposed her to a variety of tropical juices, one of her favorites being POG juice (passion orange guava). However, despite their irresistible flavors, these Hawaiian juices were often made with only 10% juice, tons of added sugar, and sometimes even high fructose corn syrup and artificial sweeteners. Overtime, Kimia became increasingly dissatisfied with low-quality, unhealthy Hawaiian juice available in the marketplace.